Privacy Policy

Upstream Growth LLC (“Upstream Growth,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy describes how we collect, use, store, share, and protect personal information when you visit our website, use our contact or checkout forms, or otherwise interact with us.

This website is a business-to-business site directed at operators, founders, and owners of ecommerce brands and small operating businesses. It is not intended for, and we do not knowingly collect information from, children under 16.

Information you provide. We collect information you voluntarily give us, such as when you fill out a contact form, request a consultation, pitch a brand, or complete an order:

• Name, email address, and phone number
• Company or brand name and role
• Billing address and other details needed to invoice or deliver an order
• Any notes, messages, or business context you choose to share

Information collected automatically. When you browse the site, our hosting platform and standard server logs may collect information such as your IP address, browser type and version, device type, referring/exit pages, dates and times of access, and the pages you view. We do not currently use third-party analytics or advertising tools.

Cart and browser storage. If you add items to your cart, we store product selections, quantities, and related details in your browser’s local storage so the cart persists as you navigate the site. This data stays on your device unless you place an order or clear your browser storage.

We use the information we collect to:

• Respond to your inquiries and schedule consultations
• Process, fulfill, and communicate about orders and engagements
• Deliver purchased services, playbooks, audits, or other digital deliverables
• Communicate with you about your account, order, or business relationship
• Operate, maintain, and improve the website and our services
• Protect against fraud, abuse, and security risks
• Comply with applicable legal and tax obligations

We do not sell, rent, or trade personal information to third parties for their own marketing purposes.

For individuals in the European Economic Area, the United Kingdom, and similar jurisdictions, our legal bases for processing personal information are:

• Consent — when you voluntarily submit a contact form or request communications
• Contract — when processing is necessary to fulfill an order or engagement you entered into
• Legal obligation — when we need to comply with tax, accounting, or other legal requirements
• Legitimate interests — to operate and secure our website, prevent fraud, and support our business relationship, provided those interests are not overridden by your rights

We share personal information only when necessary and with appropriate safeguards:

• Service providers. We use hosting and technology providers to operate this website. Our primary hosting platform is Lovable Cloud (provided by Lovable, Inc.), which processes data on our behalf. We may also use email, payment, or invoicing providers to communicate with you or complete transactions.
• Legal and safety reasons. We may disclose information if we believe it is necessary to comply with a legal obligation, protect our rights or property, prevent fraud or abuse, or protect the safety of any person.
• Business transfers. If Upstream Growth is involved in a merger, acquisition, or sale of assets, personal information may be transferred as part of that transaction, subject to the same privacy protections.

We do not currently use advertising or third-party analytics cookies. We may use essential browser storage and similar technologies that are strictly necessary to keep your shopping cart available while you browse and to maintain the basic function of the site.

Your browser allows you to manage cookies and local storage through its settings. Disabling essential storage may prevent the cart from working correctly.

We keep personal information for as long as necessary to fulfill the purposes described in this policy, maintain business records, comply with legal and tax obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we delete it or anonymize it in a reasonable manner.

Cart data stored in your browser is controlled by you and can be cleared at any time through your browser settings or by completing or removing items from your cart.

We implement reasonable administrative, technical, and physical safeguards to protect personal information from unauthorized access, disclosure, alteration, or destruction. These measures include encryption in transit (HTTPS), access controls, and secure hosting practices.

No method of transmission or storage is completely secure. While we work to protect your data, we cannot guarantee absolute security.

Depending on where you are located, you may have rights over your personal information, including the right to:

• Access the personal information we hold about you
• Correct inaccurate or incomplete information
• Request deletion of your personal information, subject to legal exceptions
• Object to or restrict certain processing activities
• Receive a portable copy of your information in a usable format
• Withdraw consent where processing is based on consent
• Opt out of any sale of personal information (we do not sell personal information)

To exercise your rights, contact us at partners@upstreamgrowth.com. We will respond within a reasonable time and in accordance with applicable law.

Upstream Growth LLC is based in the United States. If you access the site from outside the United States, your personal information may be transferred to, stored, and processed in the United States or other jurisdictions where our service providers operate. We rely on appropriate transfer safeguards, such as Standard Contractual Clauses or other lawful mechanisms, to protect personal information transferred across borders where required by law.

This website is not directed to children under 16, and we do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us so we can delete it promptly.

We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page indicates the current version. Material changes will apply to information collected after the revised policy is posted. Your continued use of the site after changes constitutes acceptance of the updated policy.

Upstream Growth LLC · partners@upstreamgrowth.com. For brand acquisitions, write to deals@upstreamgrowth.com, or use the contact page.